How a B2B fintech went from not appearing to being cited on ChatGPT in 90 days

Context

A B2B fintech company with a presence in Spain and Latin America had an invisible but critical problem:

👉 It did not appear in responses from ChatGPT, Gemini, or other generative search engines when users searched for B2B payment solutions.

Despite having a good website, active content, and a digital presence, the brand was not interpreted by AI as a relevant option within its category.

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Problem

When searches such as the following were performed:

• “better B2B payment solutions”
• “fintech platforms for companies”
• “international payment tools”

👉 The brand did not appear, was not mentioned or recommended.

This implied:

• Zero visibility in generative environments
• Loss of opportunities to competitors
• Total dependence on paid media and traditional SEO

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Diagnostic (FAIV™)

After applying AIP™ (AI Positioning), we detect:

• Lack of semantic association with its main category
• Content structure not interpretable by AI
• Inconsistent signals between website, content, and external sources
• Lack of authority in contexts where AI makes decisions

👉 The AI didn't understand what the brand was doing... or when to recommend it.

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Solution applied

The CORE™ service was activated, executing a 3-phase plan:

1. Semantic Restructuring (GEO™)

• Content architecture redesign
• Creating pages geared towards real intent
• Optimization of key entities and categories

2. Signal Cleaning (AIC™)

• Elimination of contradictions
• Unification of discourse
• Strengthening consistency across all channels

3. Strategic Amplification (GEM™)

• AI-powered citable content generation
• Activation of relevant external sources
• Distribution geared towards generative engines

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Result

In less than 90 days:

👉 The brand began appearing in ChatGPT and Gemini responses to queries related to B2B payments.

Concrete results:

• +42% organic traffic in AI-related searches
• Appearance at key fintech industry prompts
• Increased visibility in generative environments
• Reduction of dependence on paid media

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Real-world example of impact

Searches where the brand now appears:

• “best B2B payment platforms”
• “Fintech solutions for international companies”
• “tools for business payments”

👉 The AI identifies it as a valid option within its category.

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Key insight

It wasn't about creating more content.

👉 The goal was to make AI understand, trust, and be able to recommend the brand.

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Conclusion

Before:
❌ Invisible to AI

After:
✅ Present, understood and cited in generative engines

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Does your brand appear on ChatGPT?

If you don't know if your brand is being recommended by AI, it probably isn't.

👉 Request a SCAN™ and discover how AI interprets you today. Activate CORE™

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