Before helping brands and agencies improve their visibility in artificial intelligence, FAIV made a key decision: to apply its own system to itself. In a context where more and more people are making… Read More »How FAIV assessed its own visibility in artificial intelligence

Brand positioning in artificial intelligence (GEO) is the set of strategies that allow a brand to be correctly understood, cited, and recommended by generative AI engines such as ChatGPT, Gemini, Perplexity, or Claude. Read More »AI positioning (GEO) consultant in Madrid: how to choose the best option for your company

Have you tried asking ChatGPT for the best architecture firms in your city? Or asking it to recommend a sustainable product brand? Does yours appear? If not, don't worry… Read More »Why doesn't your brand appear on ChatGPT?

(From SEM to GEM: the future of digital marketing is called Generative Engine Marketing. Digital marketing is changing forever. The model based on traditional SEM, paying for clicks on Google, Meta, or… Read More »SEM is dead. Welcome GEM: Generative Engine Marketing

Don't worry, SEO is definitely not dead yet. But you need to pay attention, or you'll be late to the party. Generative Engine Optimization (GEO): Beyond Traditional SEO. At FAIV, the GEO approach doesn't replace SEO, nor does it… Read More »SEO is dead. Welcome GEO: Generative Engine Optimization.