How a cosmetics brand started appearing on ChatGPT for “vegan cosmetics” and “sensitive skin”

Context

A Spanish natural cosmetics brand had an invisible problem:

👉 It did not appear in ChatGPT when users searched for products related to vegan cosmetics or sensitive skin.

Despite having a good position in traditional channels, AI did not associate the brand with these key categories.

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Problem

Questions such as:

• “best vegan cosmetics brands”
• “Recommended products for sensitive skin”
• “natural cosmetics without chemicals”

👉 They did not include the brand in the responses from ChatGPT or Gemini.

This implied:

• Lack of visibility in AI
• Loss of market position relative to competitors
• Low association with its strategic categories

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Diagnosis (AIP™)

After applying AIP™, we detected:

• Lack of semantic association with “vegan cosmetics”
• Lack of clear structure in key content
• Weak signals in contexts where AI makes decisions
• Misalignment between value proposition and how AI interprets it

👉 The AI didn't understand which category the brand should be positioned in.

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Solution applied

A AIP™ with a focus on:

1. Semantic restructuring

• Redefining key categories
• Content optimization geared towards real intent
• Strengthening of entities related to vegan cosmetics and sensitive skin

2. Signal alignment

• Speech adjustment across all channels
• Strengthening consistency between website, content, and external sources

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Result

In less than 90 days:

👉 The brand began to appear among the top suggested mentions in ChatGPT and Gemini in key queries.

Concrete results:

• Presence in prompts about vegan cosmetics
• Appearance in searches related to sensitive skin
• Improved visibility within generative engines

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Real-world example of impact

Queries where it now appears:

• “best vegan cosmetics brands”
• “Recommended products for sensitive skin”

👉 The AI recognizes it as a relevant option within its category.

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Key insight

👉 It wasn't about having more content.

The goal was for the AI to correctly understand what the brand does and when to recommend it.

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Conclusion

Before:
❌ Not associated with your key category

After:
✅ Recognized and recommended in AI engines

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