How a B2B consultancy started getting cited as a ChatGPT expert in just 60 days

Context

A B2B digital transformation consultancy had a strong presence on channels like LinkedIn, but with a structural problem:

👉 It was not designed to be interpreted as an expert by AI.

Although it generated content and had visibility, it did not appear as a reference in queries related to digital transformation for SMEs.

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Problem

Questions such as:

• “digital transformation consultancies for SMEs”
• “companies specializing in business digitization”
• “Recommended technology services for SMEs”

👉 They did not include the brand in ChatGPT or Gemini responses.

This implied:

• Lack of positioning as an expert
• Invisibility in AI in its key category
• Underutilization of existing content

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Diagnosis (AIS™)

After applying AIS™, We detected:

• Strong but unstructured presence
• Lack of semantic alignment with “digital transformation for SMEs”
• Lack of hierarchy in content
• Disconnection between real expertise and how AI interpreted it

👉 The AI saw activity, but not authority.

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Solution applied

It was activated AIS™ with a focus on:

1. Semantic alignment

• Reorienting content towards strategic keywords
• Clear definition of your specialization
• Strengthening of key entities

2. Digital footprint reorganization

• Structuring existing content
• Optimizing presence in key channels
• Elimination of narrative dispersion

3. Building authority

• Strengthening positioning as an expert
• Clarity in their value proposition
• Speech alignment across all assets

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Result

In just 60 days:

👉 The consultancy began to be cited in Gemini's suggested prompts and responses as a featured option.

Concrete results:

• Appearance in key digital transformation consultations
• Increased visibility in AI
• Positioning as an expert in her category
• Better use of your existing content

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Real-world example of impact

Queries where it now appears:

• “digital transformation consultancies for SMEs”
• “companies specializing in digitalization”
• “recommended technology services”

👉 AI includes it as a relevant and expert option.

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Key insight

👉 It wasn't enough to just have a presence.

That presence had to be structured so that the AI could recognize the authority.

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Conclusion

Before:
❌ Presence without positioning as an expert

After:
✅ Cited as an expert in AI responses

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Is your brand being perceived as expert by AI?

👉 Request a SCAN™ and discover it. Activate CORE™

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