Dimension01 / 08

Visibility

Does AI know you exist?

The Visibility dimension answers the most basic and most important question in the framework: does AI recognize your brand when someone asks about your category? Not whether it recommends you well, not whether it understands you — simply whether it recognizes you as a real entity in your sector. It is the entry point to AI visibility diagnostics and the indicator with the greatest impact on AI-mediated purchase decisions.

AIRI™AVI™

AIRI™Core

AI Recognition Index

CORE™ Module

SCAN™

Measures the degree to which AI models spontaneously recognize your brand when asked relevant questions in your sector.

AIRI™ is the entry metric to FAIV™'s AI visibility framework. It answers the most basic and most important question: does AI know you exist? Not whether it recommends you, not whether it understands you — simply whether it recognizes you as a real brand within your category.

It is measured by launching a set of sector-calibrated prompts across the 5 main AI engines (ChatGPT, Gemini, Claude, Perplexity, Grok) and evaluating what percentage of responses include your brand spontaneously, without the prompt directly asking about you. The result is expressed on a scale of 0 to 100.

A low AIRI™ does not mean your brand is unknown to people — it means the signals AI reads are not built for it. The content exists, the brand exists, but the sources, format and semantics have not been optimized for models to process and cite them.

Real example

A dental clinic in Madrid with 20 years of track record and first position on Google for 'orthodontics Madrid' has an AIRI™ of 18/100. ChatGPT, when answering 'What is the best orthodontic clinic in Madrid?', does not mention it. Perplexity cites two competitors with less history. The problem is not reputation — it is that the signals AI reads are not built for it.

AVI™Diagnostic

AI Visibility Index

CORE™ Module

SCAN™

Weighted index of your brand's active presence across the 5 main generative AI engines, factoring in frequency and distribution across platforms.

AVI™ complements AIRI™ by adding a critical dimension: distribution. Appearing in AI is not enough — what matters is how many engines and with what consistency. A brand that only exists in ChatGPT is vulnerable to that model's behavioral changes and to users migrating toward Gemini, Claude or Perplexity.

AVI™ weights the brand's presence across each of the 5 main engines (ChatGPT, Gemini, Claude, Perplexity, Grok) and calculates a consolidated index reflecting both frequency of appearance and cross-platform coverage. A high AVI™ requires consistent presence in at least 4 of the 5 engines.

This metric is especially relevant for brands with international audiences or in sectors where different user profiles concentrate their consumption on different engines — for example, the technical-professional profile that uses Claude and Perplexity more, versus the general consumer who uses ChatGPT.

Real example

A brand can have AIRI™ 45 (AI recognizes it with some frequency) but AVI™ 22 because it only appears in ChatGPT — in Gemini, Claude and Perplexity it is invisible. AVI™ detects that dispersion and allows you to prioritize which engine to work on first according to the target audience profile.

Reference · Scale 0–100

0–25

Invisible

AI barely recognizes you in this dimension. Starting point for any visibility strategy.

26–50

Emerging

Incipient presence, very inconsistent across engines and contexts. AI is starting to pick up some signals.

51–75

Established

Solid presence. AI knows you in most relevant contexts and includes you regularly.

76–100

Reference

AI positions you as an authority source in your category. Spontaneous mention in most relevant responses.

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Next dimension →

Citation

How and when does AI cite you?

How are you scoring in visibility?

Measure it with PULSE™ or SCAN™.

PULSE™ gives you your overall visibility score in minutes. SCAN™ audits visibility and all 7 other dimensions in depth.

PULSE™ — Free →Full audit with SCAN™