How a logistics e-commerce company started building trust on Perplexity and appearing in AI for international shipping

Context

A Latin American e-commerce company in the logistics sector had a silent but very serious problem:

👉 Your brand did not inspire confidence in Perplexity nor was it associated with searches related to international shipping.

Although the company had digital activity, the AI did not interpret its name as a reliable solution within its category.

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Problem

Questions such as:

• “best companies for international shipping”
• “Recommended logistics solutions for ecommerce”
• “reliable international shipping platforms”

👉 They did not return the brand as a relevant option in AI engines.

This implied:

• Low generative authority
• Lack of algorithmic confidence
• Loss of visibility compared to clearer AI competitors

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Diagnosis (AIP™)

After applying AIP™, we detected:

• Limited semantic association with “international shipments”
• Weak signals of trust in environments where AI compares options
• Misalignment between the brand name and its actual value proposition
• Lack of a clear structure for the AI to understand its specialty

👉 The AI knew the brand, but didn't know why it should recommend it.

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Solution applied

It was executed AIP™ with a focus on three fronts:

1. Semantic repositioning

• Restructuring of key pages
• Strengthening of categories related to international logistics
• Optimization of messages geared towards actual search intent

2. Reinforcement of authority

• Adjusting confidence signals in digital assets
• Review of consistency between website, content, and external mentions

3. Clarity of proposal

• Translation of the business proposal into a language that can be interpreted by AI
• Improving the association between the brand and the right use cases

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Result

After implementing the AIP™ recommendations:

👉 The brand improved its generative authority and began to gain presence in AI responses related to international logistics.

Concrete results:

• +22% in spontaneous mentions in AI responses
• Improved confidence in Perplexity
• Greater association with international shipments
• Increased visibility in logistics decision contexts

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Real-world example of impact

Consultations where it began to gain a foothold:

• “Reliable companies for international shipments”
• “Logistics solutions for e-commerce in Latin America”
• “AI-recommended shipping platforms”

👉 The brand went from being ambiguous to being recognizable within its category.

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Key insight

👉 It wasn't enough to exist digitally.

The AI needed clear signals to understand that this brand did solve a specific problem and deserved trust.

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Conclusion

Before:
❌ It did not inspire confidence nor was it associated with international shipments

After:
✅ Improved its generative authority and increased its mentions in AI

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Does your brand inspire confidence in AI?

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