How a B2B fintech went from non-existent to cited in ChatGPT in 90 days
Analyze your brand for free →Context
A B2B fintech with presence in Spain and Latin America had an invisible but critical problem: it didn't appear in ChatGPT, Gemini or other generative engines when users searched for B2B payment solutions. Despite having a good website, active content and digital presence, AI didn't interpret the brand as a relevant option in its category.
The problem
Searches like "best B2B payment solutions", "fintech platforms for companies" or "international payment tools" didn't include the brand. Zero visibility in generative environments, loss of opportunities vs. competitors and total dependence on paid media and traditional SEO.
FAIV™ Diagnosis
- Lack of semantic association with its main category
- Content structure uninterpretable by AI
- Inconsistent signals between web, content and external sources
- Absence of authority in contexts where AI makes decisions
- AI didn't understand what it did or who it served
Solution applied
CORE™Semantic restructuring — GEO
Content optimization by category, reinforcement of key entities, alignment of web architecture with AI-interpretable language.
Identity cleanup — AIC™
Unification of messages across all channels, removal of noise and contradictions, definition of clear and differentiating claims.
AI-first content strategy — GEM
Activation of citable content in relevant media, creation of generative prompt-oriented FAQs, development of sector authority narrative.
Results
90 days
- +42% organic traffic from AI-related searches
- Appeared in key prompts about B2B payment solutions in ChatGPT and Gemini
- Significant reduction in paid media dependence
- The brand became considered a relevant option in its category
Key learning
“The problem wasn't lack of content. It was that AI couldn't correctly interpret or classify the brand within its ecosystem. Once restructured and aligned, visibility arrived without additional investment.”
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