How a B2B consultancy went from invisible to cited by ChatGPT as a digital transformation expert in 60 days
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A digital transformation consultancy with a solid track record in projects with major companies was practically invisible to AI. Its potential clients — executives already using ChatGPT and Gemini to search for strategic partners — never found the firm when looking for specialized digitalization consultancies.
The problem
Searches like "recommended digital transformation consultancies", "best digitalization consulting firms" or "digital transformation experts for companies" didn't include the firm. Without AI visibility, it lost opportunities vs. competitors that generated less real impact but had greater generative presence.
FAIV™ Diagnosis
- No AI visibility strategy despite having proven sector reputation
- Content oriented to traditional SEO, not how AI evaluates consulting authority
- Absence from sources AI uses to identify digital transformation experts
- Disconnect between real success cases and how AI could find and evaluate them
Solution applied
AIS™AI positioning strategy for consulting
Design of a generative visibility roadmap specific to the consulting sector: identification of key queries and sources AI values to recommend expert firms.
Sector authority signal activation
Activation of presence in specialized digital transformation media, sector publications and platforms where AI looks for consulting authority references.
Content oriented to executive prompts
Creation of high-level content structured to answer the questions executives ask AI when looking for digital transformation partners.
Results
60 days
- Cited in Gemini as a top option in enterprise digital transformation
- Appeared in ChatGPT in executive queries about strategic digitalization
- Reduced sales cycle as clients arrived already validated by AI
- Differentiated positioning vs. larger firms with bigger marketing budgets
Key learning
“AI doesn't know what it can't read. A consultancy with decades of experience can be completely invisible if it doesn't have the correct signals. Building those signals in 60 days was enough to change AI's perception.”
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