How a dermocosmetic brand regained its premium positioning in AI

Context

A rapidly expanding dermocosmetics brand had a critical problem:

👉 It appeared in the AI with old content and without premium positioning, which directly affected its perceived value.

Although it had high-quality products, the AI did not interpret it as a differentiated brand within its category.

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Problem

Questions such as:

• “best dermocosmetic brands”
• “premium skincare products”
• “expert-recommended cosmetics”

👉 They did not position the brand as a relevant or prominent option.

This implied:

• Loss of premium positioning
• Low visibility in AI
• Association with outdated content
• Disadvantage compared to competitors

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Diagnosis (AIC™)

After applying AIC™, We detected:

• Presence of old content that distorted perception
• Disorganized digital architecture
• Lack of consistency in premium positioning
• Conflicting signals between digital assets

👉 The AI knew the brand, but interpreted it as a generic option.

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Solution applied

AIC™ was activated with a focus on:

1. Cleaning of signs

• Removal of outdated content
• Correction of inconsistencies
• Reinforcement of key messages

2. Architectural Reorganization

• Digital structure redesign
• Prioritization of strategic content
• Improvement of the semantic hierarchy

3. Premium repositioning

• Brand narrative adjustment
• Reinforcement of differentiating attributes
• Alignment with premium segment standards

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Result

Following implementation:

👉 The brand regained visibility and positioning in AI within the dermocosmetic segment.

Concrete results:

• Improvement in perceived value
• Appearance in searches related to premium products
• Greater consistency in their positioning
• Increased visibility in generative engines

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Real-world example of impact

Searches where it began to appear:

• “premium dermocosmetics brands”
• “recommended skin care products”
• “high-quality cosmetics”

👉 AI identified it as an option aligned with the premium segment.

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Key insight

👉 It wasn't a product problem.

It was a problem of perception in how the AI interpreted the brand.

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Conclusion

Before:
❌ Generic positioning and outdated content

After:
✅ Recovering visibility and achieving premium positioning in AI

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Does your brand project the right positioning in AI?

👉 Request a SCAN™ and discover it. Activate CORE™

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