GEM
Generative Engine Marketing
Marketing that AI
understands, learns
and repeats
GEM designs the content strategy and brand narrative built for generative engines. It's not about writing more. It's about writing what AI needs to speak well of you.
GEO and GEM
Two complementary modules
GEO optimises what you already have so AI can read it. GEM creates what you need so AI can learn it.
GEO
Technical optimisation
Adapts your existing digital assets so AI can read, process and cite them. The technical and structural layer.
GEM
Content strategy
Creates and distributes the content and narrative that AI learns and reproduces. The editorial and marketing layer.
What's included
Narrative built
for the generative era
Brand narrative for AI
We define your brand story in the format and tone that generative engines learn and reproduce. Consistent, credible and differentiating.
Semantic authority content
Articles, guides, definitions and resources designed for AI engines to use as reference when talking about your sector and your brand.
AI-ready key messages and claims
We reformulate your value proposition, differentiators and key messages in formats that AI models understand, internalise and reproduce correctly.
Strategic Q&A
We identify the key queries users make to AI about your sector and create the content that positions your brand as the best answer.
Distribution in authority channels
We publish and distribute content in the channels AI models consider trusted sources: sector media, directories, specialist platforms.
Narrative impact measurement
We monitor whether AI has incorporated your narrative: which terms it uses to describe you, which attributes it associates and how your brand description has evolved.
Process
How GEM works
Current narrative analysis
We audit what AI says about your brand today, what messages it has learned and how closely they match what you actually want to communicate.
AI-ready narrative design
We define the brand story, key messages and tone that AI models learn most easily and reproduce most faithfully.
Content production
We create the strategic content pieces: authority articles, sector Q&As, comparisons and resources that establish your narrative.
Distribution and measurement
We publish in the right channels and measure impact: has AI changed how it describes you? Which messages has it incorporated?
GEM
Generative Engine Marketing
Does AI tell your story
or invent it?
If AI doesn't learn your narrative from you, it builds one from whatever it finds. GEM puts you in control of the story.