GEO
Generative Engine Optimization
SEO has changed.
Now you need
to optimize for AI.
GEO optimizes your digital assets so generative AI engines cite, mention and recommend you. Same logic as SEO, new ecosystem, new rules.
The difference
SEO vs GEO
SEO
GEO
What's included
Full optimization
for generative engines
AI content optimization
We reformat and structure your existing content so AI models can read, understand and cite it with ease.
Structured data and schema
We implement semantic markup (Schema.org, JSON-LD) that lets AI engines identify and extract reliable information about your brand and services.
Source authority
We work on the signals that make AI models trust you as a source: media presence, verifiable mentions and information consistency.
High-citability content
We create content pieces designed specifically to be referenced by AI: definitions, statistics, guides, FAQs and comparisons.
Entity optimization
We reinforce your brand entity in the sources AI models consult: Wikipedia, Wikidata, Google Knowledge Graph and sector directories.
Citation audit and tracking
We monitor how often and in what contexts AI engines cite you. We measure evolution and adjust the GEO strategy accordingly.
Process
How GEO works
Citability audit
We analyse your current content and digital assets: what can be cited by AI, what can't and why.
Optimization plan
We define what content to reformat, what to create, what data to structure and what authority sources to reinforce — in impact order.
Technical and editorial execution
We implement the changes: schema markup, content restructuring, high-citability pieces and entity optimization.
AI citation measurement
We track how your brand mentions evolve across 5 AI engines. We adjust and keep optimising.
GEO
Generative Engine Optimization
Does AI cite you
when it should?
Start with PULSE™ to see how much AI mentions you today. If the result isn't what you expected, GEO is the next step.