Brand Alignment Score
CORE™ Module
AIIC™ + AIC™
Measures the degree of alignment between the positioning you define for your brand and the perception AI has built about it from available sources.
BAS™ quantifies the gap between the brand you want to be and the brand AI thinks you are. It is built by comparing the company's declared positioning (value proposition, category, audience, key attributes) with the description AI models generate when asked about the brand.
The causes of a low BAS™ vary: inconsistent signals across channels (the website says one thing, LinkedIn says another, media classifies it differently), outdated content that models are still using, or simply that the positioning narrative has not reached the authority sources that models prioritize.
BAS™ is addressed with AIIC™ (AI Inconsistency Check) to detect the sources of contradiction and with AIC™ (AI Cleanup) to correct the narrative in the sources AI reads. It is one of the metrics with the greatest direct impact on recommendation quality.
Real example
A communications agency positions itself as a specialist in digital transformation for industrial companies. Its BAS™ is 14/100: AI models systematically describe it as a 'generalist public relations agency'. The positioning exists on its website and in its sales materials, but has not reached the sector publications, agency directories and market analyses that AI uses as authority sources.