Knowledge Depth Index
CORE™ Module
SCAN™ + AIP™
Measures the depth and accuracy of AI's knowledge about your brand: how many of your services, values and differentiators it knows and describes correctly.
KDI™ goes beyond whether AI mentions you — it measures how much it knows about you. It evaluates the depth of the model's knowledge across three layers: services or products (how many and which ones does it know?), value proposition (can it articulate what differentiates you?) and target audience (does it know who you target?).
A brand can have a high AIRI™ and low KDI™ if AI recognizes it in its category but describes only its most basic or surface-level products. This pattern is especially common in companies offering complex B2B services, where the real offering has 8-15 service lines but the model only knows the 2 or 3 with the most content online.
KDI™ improves with AI-specific content strategies: service pages with clear semantic structure, detailed use cases, FAQs with categorization language, and presence in sector authority sources that models prioritize.
Real example
A human resources consultancy offers 9 specialized services. Its KDI™ is 22/100: AI models only know recruitment and training. The other 7 — outplacement, employer branding, talent assessment, assessment centers, compensation and benefits, diversity and inclusion, and executive coaching — are invisible to AI, even though they have been documented on its website for years.