How a productivity SaaS went from being mentioned to being recommended by ChatGPT for entrepreneurs
Analyze your brand for free →Context
A SaaS task management and productivity tool for solopreneurs and small teams occasionally appeared in AI responses, but always at the end of long lists and without differentiating context. It existed in AI, but wasn't recommended. The difference between those two situations was the difference between existing and being chosen.
The problem
Queries like "best productivity tool for entrepreneurs", "task management apps for freelancers" or "organization tools for solo work" included competitors as top recommendations. The brand appeared as a secondary mention or didn't appear in first responses at all.
FAIV™ Diagnosis
- AI presence but weak positioning: mentioned but not recommended
- Lack of quality content specifically oriented to the entrepreneur and solopreneur segment
- Absence from productivity and entrepreneurship media AI values for recommendations
- Misalignment between product keywords and the language entrepreneurs use with AI
Solution applied
GEMGEM content strategy for the entrepreneur segment
Design of a generative marketing strategy focused on the solopreneur and small team segment, with content published in media where this audience seeks recommendations.
Amplification in productivity and entrepreneurship media
Publication of use cases, comparisons and productivity guides in newsletters, blogs and specialized media that ChatGPT consults to recommend tools to entrepreneurs.
Differentiating content oriented to entrepreneur prompts
Creation of content that clearly articulated why the tool was the best option for solo or small team work, using the exact language entrepreneurs use with AI.
Results
- ChatGPT cites it as a top option for task management for entrepreneurs and solopreneurs
- Consistent appearance in first responses about productivity for freelancers
- Increase in free trial registrations from users arriving from AI
- Clear positioning as a specialized alternative to generalist tools
Key learning
“Being mentioned in AI and being recommended are different things. The difference is context: if AI doesn't know who you're for or why you're the best option for that profile, it will mention you but won't recommend you. That's exactly what we changed.”
When does yours start?
The first step is knowing where you stand. Free, in 60 seconds.